Bohemian Aesthetic

This project explores AI as a creative tool for building aesthetic direction beyond traditional references. Rather than sourcing existing imagery, I used AI to generate, test, and evolve visual concepts in real time—allowing ideas to take shape more fluidly across color, silhouette, and composition. The process became highly iterative, moving quickly between directions and refining through selection rather than limitation. While the outputs are not always perfect, that unpredictability often led to more unexpected and compelling results. For me, AI has reintroduced a sense of creative freedom—making the design process feel more open, experimental, and instinct-driven than it has in years.